Thursday, March 6, 2008

iPhone Fun to Come

I'm sitting here watching today's iPhone SDK presentation.    SDK stands for software development kit.    Basically, Apple has created a programming environment that will allow people to create applications for the iPhone.   Some of the tech speak was beyond me, but the demoed sample software was pretty slick.   A few games were shown that use the full functions of the touch screen and accelerometer.   Nintendo Wii games came to mind.  Actually, I wouldn't be surprised if we see a few Wii games converted to the iPhone platform. 

But games weren't the sole focus.   AOL IM was shown along with SalesForce marketing tools, and even Epocrates, a mobile drug guide for the health care industry (and the consumer). Check out their consumer lookup using the link.    

Apple is also going right after the Blackberry market with the announcement of a major behind the scenes infrastructure change to the phone.  If I'm able to use my phone for work I'm sure I'll prefer using using it over MS Outlook any day of the week.   I may even want to check my work email on the weekend.   Find me a full size keyboard, and I'll never use Outlook again. 

It's also great to see that all the new applications, which we'll start to see in June, will also be available on the iPod Touch.  

The growth for Apple may be just beginning.  



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